About Bacheca Business

 

Introduction

Note. The following sections describe in details the relevant terms of service that apply to your use of Bacheca Business. A short presentation is available here.

Bacheca Business is a web application designed and implemented by Officine Italiane Innovazione, an online Italian business community.

Bacheca Business is directed to businesses, professionals or entrepreneurs, in Italy and abroad, that want to share relevant business opportunities across the web, by exchanging requests and/or offers for products, services, partnerships, investment projects, patents, technologies, expertise, etc.

In particular, Bacheca Business is the ideal tool for foreign businesses that want to connect with Italian partners. Italian Manufacturers excel in a wide range of B2B industries, such as for instance: food and beverages; machine tools and precision mechanics; or high quality textiles. Being generally small- or medium-sized, they are the lean, flexible and reactive partners that many businesses need in the current competitive environment.

 

General terms of service

This section describes how Users can use Bacheca Business (the Website) and conduct free activities on it. Special terms are directed to customers that have upgraded to the Bacheca Business Plus service, as presented in the section Bacheca Business Plus terms of service below.

Service manager — The Website has been activated and it is managed by Know Net Srl, via G. Ferrari 14, 22100 Como, VAT# 02932470137 (KN), the company that created the Italian online business community Officine Italiane Innovazione.

Website purpose — the purpose of the Website is to foster the interaction among a community of Italian and foreing businesses, professionals, entrepreneurs, researchers and other interested parties, willing to share business opportunities on the web.

Registration procedure — to use the Website, Users need to complete a registration procedure, that implies reading, understanding and accepting all the terms and conditions illustrated in this page and, in particular, the content of sections Rules of conduct, Privacy policy and Cookies info. The registration procedure represents only a usage request for the Website and does not automatically grant to the User the right to use the Website. KN reserves the right to accept or reject any Website usage request, presented through the registration procedure, based either on the information provided by the User during the registration procedure or on other information KN may already know about the User. For more details please refer to the section Who can register below. In case of rejection of the request, KN may at its own discretion decide to motivate the rejection and to invite the User to address the motivation for a new review of her/his request. In case of acceptance, the name of the User, her/his business affiliation, the description of her/his business offer, her/his country of residence (and, for Italy, her/his province), provided by the User during the registration procedure, will be made visibile on the Website, in an appropriate User profile. The User can modify at any time her/his profile information, even after the approval by KN. However, every User profile modification automatically implies the temporary deactivation of the User account and the enactement of a new approval cycle by KN. The User can leave the Website at any time and, by doing so, permanently delete from the Website's databases her/his User profile as well as any other informaton linked to it, as illustrated at the section Privacy policy below.

Services and activities — To achieve the objectives mentioned under Website purpose above, the Website supports the following activities:

  • Publication of business to business posts, belonging to a predefined set of categories (e.g. search for products or services, offer of products or services, search for business partnerships, etc.). The publication of each post should undergo a review and approval by KN, who reserves the right to reject posts that violate the Rules of conduct illustrated in the following section. In case of rejection, KN may at its own discretion decide to motivate the rejection and to invite the User to address the motivation for a new review of her/his request. Each User can publish up to 3 posts every 30 days (note: posts deleted before approval by KN are not counted in this limit, while posts deactivated after approval do) Every post expires after 45 days. The publishing and the full visualization of published posts in certain categories is reserved to Users that have upgraded to Bacheca Business Plus.
  • Visualization of User profiles. Each User profile is associated with a rating assessment, depending on the level of knowledge KN has about the User: (a) Unknown (red): besides data provided during the registration procedure, KN does not know any other element about the User; (b) Customer (orange): the User acquired additional services offered by KN, such as the upgrade to Bacheca Business Plus; (c) Business Community (green): the User participated to KN's matchup events and is thus personally known. Visualization of profiles of posts' authors for posts in certain categories is reserved to customers that have upgraded to the Bacheca Business Plus service.
  • Post management. Posts created by Users can be in the following statuses: (a) Under revew: the post has been just created and is waiting to be reviewd by KN for approval; posts in this status are not yet visible to other Users; posts in this status can be modified or deleted by their author within a period of 15 minutes after creation; (b) Disapproved: the post has been rejected by KN, as it is incomplete or inconsistent with the Website's Rules of conduct; posts in this status are not visible to other Users; the User can modify a disapproved post and address relevant improvements suggested by KN to submit it to a new approval cycle, or she/he can delete it; (c) Active: the post has been approved by KN and it is visible to other Users, that can reply to it; if she/he likes, the User can deactivate an active post (see following); (d) Deactivated: the post, previously approved by KN, has been deactivated by the User: in this case the post is not visibile to other Users; if she/he likes, the User can reactivate a deactivated post: in this case the post is brought back to the active status (see above); (e) Expired: the post, irrespective of its previous status, has expired because it was created more than 45 days in the past; an expired post is not visible to other Users; if she/he likes, the User can restore an expired post: in this case the post is brought back to the state it was in before expiration; note that this operation is considered as the creation of a new post and it is thus counted in the maximum publshing rate, previously mentioned.
  • Sending replies to publsihed posts. Replying to posts in certain categories is reserved to customers that have upgraded to the Bacheca Business Plus service.

User content — Upon uploading content to the Website, e.g. when publishing a post or replying to a post, Users authorize KN to manage that content in order to provide the requested service. By uploading content, Users acknowlegde that it will be made publicly and freely visible to other Users or visitors of the Website. In particular, KN cannot enforce the protection of IPR related to Users' content, uploaded to the Website. In case this is an issue, Users are advised not to use the Website and leave it as soon as possible. Users are fully responisble for the content they upload to the Website. It is a User responsibility to ensure that they have full rights to use and publish the content they upload to the Website, without breaching others' IPR. KN will not acquire any IPR on the content uploaded by Users on the Website.

Limits to KN liability — When asking to use the Website by completing the registration procedure, Users acknowledge that KN cannot be held responsible for any damage they or third parties can incur as a consequence of using the Website. KN does not guarantee uninterrupted technical operation of the free services provided by the Website.

Abuses — KN reserves the right to suspend or remove at any time and without notice the accounts of Users that used the Website to enact actions which are in contrast with any Italian, European or international law or regulation, that are offensive toward persons or communities, or that are not complying with the Rules of conduct illustrated below.

 

Who can register

Usage of the Website is restricted to Users that share the objectives and values illustrated in the previous sections. For this reason, the registration procedure is very selective and not all usage requests are eventually approved.

In particular, the following selection criteria apply:

  • Only businesses (through authorized representatives), professionals or other economic actors with a valid legal business status (e.g. VAT number in the EU) can register to the Website. However, enterpreneurs planning to start a new company are also welcome.
  • Actors that operate in the areas mentioned at bullet #7 in the following section Rules of conduct are not admitted.
  • Actors who are not able to provide a clear and complete description of their business activity are not admitted. For instance, actors that indicate multiple, heterogeneous business activities, unrelated to each other, are not admitted (e.g. a business that claims to trade food and beverages products as well as design and implementat industrial plants). If a business has multiple business units, conducting ativities of different kind, it should correspondigly register multiple profiles, one for each business unit.
  • Businesses that are not able to inidcate a relevant business website with a clear, detailed and complete description of their business activity (e.g. company website for companies, LinkedIn profile for professionals or freelances, etc.) are not admitted.
  • Physical persons are generally not admitted unless they are entrepreneur planning to start e new company and they are able to clearly present their business idea and underlying rationale, through publicly available sources (e.g. a profile available on the websites of a University, Incubator, etc.).
  • Inventors are not admitted

KN can decide, at its own discretion, to relax some of the above constraints in special cases.

Important note — the rejection of a registration is not in general motivated and no notice may be sent to the User that requested it. In special cases, where KN believes that non-compliances are minor and can be corrected, it will send to the User a notice including suggestions and advice that could be followed in order to amend the profile and re-submit it for approval.

 

Rules of conduct

All Website Users must comply with the following rules of conduct:

  1. Transparency in the User profile is a key requirmenet to enact serious and beneficial business contacts: all Users should include in their profile reliable, complete and verifiable information. In particular, it is mandatory to indicate a relevant business website, conveying a detailed description of the business or professional activity carried out or (in the case of entrepreneurs) to be carried out. Professionals, freelances, and physical persons (entrepreneurs) can indicate a publicly available profile, through services like LinkedIn, About.me, Flavors.me, etc.
  2. On this Website only business to business posts are allowed. In particular, posts directly targeting consumers are not admitted.
  3. Unclear, non-transparent or incomplete posts, in which what is proposed to other Users is not sufficently clarified, are not admitted. In particular, posts that keep the proposal hidden and promise to reveal its content only to repliers are not admitted.
  4. Posts containing inappropriate or offensive content — either toward individuals or communities of individuals — are not admitted.
  5. Posts that are even partially in contrast with current laws and regulations and/or professional codes of conduct are not admitted.
  6. Miscategorized posts are not allowed (e.g. posts proposing a product/service published in the category for search of partnerships). The post category must be chosen with utmost care among those proposed. In particular, considering that the usage of certain post categories is reserved to cusomers that have upgraded to the Bacheca Business Plus service, it is forbidden to try to overcome this constraint by publishing the post in an incorrect category. KN can either delete miscategorized posts or propose the User to upgrade to Bacheca Business Plus, in order to change the category.
  7. Several post types are not allowed on this Website or are subject to restrictions. In particular, except in special cases defined at KN discretion, posts regarding the following areas are not allowed: financial products, investment products, trade of gold or other precious, gambling, areas critical for the safety and security of people (e.g healthcare or pharmaceuticals). Posts regarding real estate transactions are in general not admitted, unless they have a clear business-to-business character. Posts presenting methods or techniques which are in contrast with current scientific and technological knowledge (e.g. engines with 100% efficiency), involving excessive amounts of money, promising easy or fast earnings with no significant labour or entrepreneurial risks, proposing pyramid schemes, network schemes or multilevel marketing initiatives are not allowed. Posts regarding initiatives described in a non-transparent way or in contrast with current law or regulations are not allowed.
  8. Replies to posts must always strictly concern the topic that the post author inteded to address. In particular, it is forbidden to use posts' replies as a way to promote products, services or intiatives to posts' authors.

 

Tips

In this section we propose several tips that, if implemented, would allow Users to improve their experience in using Bacheca Business.

  • Carefully craft the title of your post. The title is the most prominent post element: based on it, other Users will decide if to continue and read it or skip beyond it. In particular: (a) do not use generic titles, that do not immediately clarify what you are offering or looking for; for example do not type "Look for a partner" but rather "Looking for a partner to expand in the African market"; (b) do not type too long titles: they are difficult to grasp at a glance and significantly reduce the chances that your post be considered;
  • We strongly recommend not to type your posts in all capitals: besides being very uncomfortable to read, they are usually considered as expression of bad behaviour on the web.
  • Carefully balance the length of your post's text: a too short text risks being generic and may not clarify sufficiently what you are proposing or looking for; on the other side a too text long may discourage other Users to read it. To make your task easier, the Bacheca Business form for adding new posts has been specially designed and subdivided into different parts, depending on the specific post category. Fill in these parts with maximum care, following the given indications, in order to obtain a post that is simultaneously clear and concise.
  • Do not include very long web addresses (URLs) in your posts: they are generally considered as potential source of spam or malaware by readers and may generate undue suspicions about you. For the same reason we suggest that you think twice before following such web addresses if you see them in other Users' posts. Please also note that, given their intrinsic security risk, Bacheca Business does not make URLs embedded in posts automatically clickable.
  • Always follow the Rules of conduct. They have been designed based on our multi-year experience in managing business-to-business online exchanges. Posts that do not comply with the Rules of conduct, besides being forbidden on Bacheca Business, can have detrimental effects on your reputation and ultimately reduce the chances that your posts are actually considered.

 

Bacheca Business Plus terms of service

Upgrading to Bacheca Business Plus allow Users to seize several benefits, which are not available to regular Users using only free services. They are the following:

  • Users that have upgraded to Bacheca Business Plus can view all posts published by other Users, while regular Users cannot fully visualize posts in certain categories (see table below).
  • Users that have upgraded to Bacheca Business Plus can view the profiles of all posts' authors, while regular Users cannot fully visualize the profile of authors of posts belonging to certain categories (see table below).
  • Users that have upgraded to Bacheca Business Plus can reply to all posts, while regular Users cannot reply to posts belonging to certain categories (see table below).
  • Users that have upgraded to Bacheca Business Plus can publish posts in all posts' categories, while regular Users cannot publish posts belonging to certain categories (see table below).
  • Users that have upgraded to Bacheca Business Plus are guaranteed to have their posts reviewed by KN staff within 24 hours from their creation.
  • Users that have upgraded to Bacheca Business Plus can user several functions reserved to them, such as the selection function for posts and User profiles.
  • Users that have upgraded to Bacheca Business Plus are automatically upgraded to the orange rating level (Customer).
Post category Publishing allowed Full visibility (author included) Reply allowed
Product/service for sale Only Plus Customers All All
Looking for investor(s) Only Plus Customers All All
Sales representatives/distributors/exporters wanted Only Plus Customers All All
Product/service wanted All Only Plus Customers(*) Only Plus Customers(*)
Looking for partners All Only Plus Customers(*) Only Plus Customers(*)
Skills/experise offered Only Plus Customers All All
Skills/expertise wanted All Only Plus Customers(*) Only Plus Customers(*)
Asset for sale Only Plus Customers All All
Patent/technology offered Only Plus Customers All All
Sales representtive/distributor/exporter offered All Only Plus Customers(*) Only Plus Customers(*)
Asset wanted All Only Plus Customers(*) Only Plus Customers(*)
Looking for new ideas to invest in All Only Plus Customers(*) Only Plus Customers(*)
Patent/technology wanted All Only Plus Customers(*) Only Plus Customers(*)

(*) if the post is published by Plus Customers, it will be visible to all Users and all Users can reply to it

Important note. Upgrading to Bacheca Business Plus gives the User the right to obtain the above benefits, including sending replies to the posts beloging to the categories listed in the table. However, it is important to note that the timeliness, quantity and quality of these replies depend exclusively on the Users which are author of the posts and are not under the control of KN.

Users can choose to upgrade to Bacheca Business Plus for a month, six months or twelve months period. The upgrade can be renew since 15 days before its expiration (the renewal will always be effective from the expiration date).

Users that have upgraded to Bacheca Business Plus can check the status of their upgrade and renew it when it is close to expiration, by visiting the Settings page. Moreover, in case of any issue, they are entitled to obtain technical support from the help desk reserved to them, at the email address assistenza@officineinnovazione.it.

Users that have upgraded to Bacheca Business Plus can withdraw from their purchase up to 15 days after it, by simply addressing a relevant request to the e-mail address assistenza@officineinnovazione.it or to the conventional mail address reported in the General terms of service section.

Note: granted the advatages above listed, Users that have upgraded to Bacheca Business Plus should still pay due attention to all the other recommendations give in this page.

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